Navigating Unprecedented Challenges and Their Far-Reaching European Implications
82+ Sources
- 1.The Unraveling of German Industrial Heritage
- 2.Industrial Giants Initiate Massive Job Cuts and Restructuring
- 3.Understanding the Structural Pressures
- 4.The European Ripple Effect: A Continent Interconnected
- 5.Responding to the Crisis: Policy Debates and Future Outlook
- 6.Insights from Key Companies
- 7.The Automotive Sector: A Bellwether of German Industrial Health
- 8.Frequently Asked Questions
- 9.Conclusion
- 10.Recommended Further Reading
- 11.Referenced Search Results
- Historic German Firms Face Existential Threats: Century-old “Traditionsunternehmen” like Mayer & Cie., Thyssenkrupp, and Bosch are grappling with insolvencies, significant restructuring, and massive job cuts, highlighting that a long heritage offers no immunity against modern economic pressures.
- Multifaceted Pressures Drive the Crisis: High energy costs, intense global competition—especially from China, digital disruption, and the automotive industry’s pivot to electrification are converging to create a “permanent crisis mode” in Germany.
- Europe Braces for Significant Ripple Effects: Germany’s economic struggles, including reduced industrial output, supply chain disruptions, and weakened demand, are poised to impact European labor markets, investment flows, and overall economic stability.
Germany, long considered the economic engine of Europe, is currently witnessing a profound transformation as many of its esteemed “Traditionsunternehmen”—century-old companies—face unprecedented challenges. The struggles of these industrial stalwarts, once symbols of German precision and endurance, are sending shockwaves across the continent, underscoring a structural crisis rather than a mere cyclical downturn. This comprehensive analysis delves into the core issues affecting these firms, the broader economic context in Germany, and the significant ripple effects expected to impact Europe.
The Unraveling of German Industrial Heritage
The current economic climate in Germany is proving to be a harsh reality check for many companies, irrespective of their storied past. Several prominent examples highlight the severity of the situation:
Insolvencies and Near Misses: A Wake-Up Call
Mayer & Cie.: A Century of Knitting Under Threat
Mayer & Cie., a manufacturer of circular knitting and braiding machines established in 1905, filed for insolvency under self-administration on September 23, 2025. This drastic step followed a 50% drop in sales, attributed to a confluence of factors including the US-China trade conflict, the war in Ukraine, competition from lower-cost Chinese textile machinery, and high inflation impacting crucial markets like Turkey. Despite its 120-year history, the company found itself unable to withstand these external pressures. The insolvency process aims to maintain operations while restructuring, with wages for its 280 employees secured for three months through insolvency benefits.
Galeria and Other Heritage Firms on the Brink
The department store chain Galeria, with roots stretching back to the 19th century, narrowly avoided collapse, illustrating the vulnerability of even deeply entrenched retail establishments to modern market dynamics. Other century-old companies, such as Brüder Schlau (founded 1921) and Gärtner Pötschke (founded 1912), have also initiated insolvency proceedings, indicating a widespread struggle among firms that once seemed unassailable.
Industrial Giants Initiate Massive Job Cuts and Restructuring
The crisis is not confined to mid-sized heritage firms; Germany’s industrial behemoths are also feeling the squeeze, leading to significant job reductions and strategic overhauls.

An old chemical factory in Duisburg, symbolizing Germany’s rich industrial past now facing an uncertain future.
Thyssenkrupp: Steel Industry’s Restructuring Imperative
Thyssenkrupp, a cornerstone of German industry with origins in the 19th century, is undertaking a massive overhaul of its steel division. The company plans to cut 11,000 jobs by 2030, reducing its workforce from 27,000 to 16,000, and lower annual production capacity from 11.5 million tons to between 8.7 and 9.0 million tons. This aggressive restructuring is a direct response to intense competition from cheaper steel imports from Asia and soaring energy costs. An agreement reached with the IG Metall union in July 2025 includes reduced working hours, lower bonus payments, and site closures, all aimed at securing a viable, standalone future for the steel unit. Furthermore, its Automotive Technology division is set to shed approximately 1,800 jobs.
Bosch: Navigating the Automotive Transition
The engineering and technology giant Bosch, founded in 1886, is implementing significant workforce reductions. The company plans to lay off over 8,000 employees globally, primarily in Germany and within its mobility division, as part of a cost-saving initiative targeting €2.5 billion in annual savings. These cuts are driven by a stagnating global vehicle market, increased competition from electric vehicle manufacturers like Tesla and BYD, and rising operational costs. Bosch is also shifting its strategic focus, as evidenced by the layoff of 1,100 employees at its Reutlingen plant by 2029, a move tied to its transition from electronic control unit production to semiconductors. This underscores the broader industry shift towards electrification and automation.

Modern Bosch headquarters, symbolizing innovation amidst restructuring challenges.
Siemens: Adjusting to Weak Demand and Competition
Siemens has announced plans to cut over 6,000 jobs globally, with approximately 3,000 in Germany. These reductions are concentrated within its Digital Industries unit, particularly in factory automation, and its electric vehicles charging business. Weak demand in key markets like Germany and China, coupled with intensified competitive pressures, are cited as the main drivers for these workforce adjustments. The company aims to expand into markets such as India and the US while adapting to changing global market dynamics.
Continental and ZF Friedrichshafen: Auto Suppliers Under Pressure
The automotive supply sector is also facing immense pressure. Continental, established in 1871, plans thousands of job reductions. ZF Friedrichshafen, founded in 1915, targets 2,000-3,000 job eliminations by early November 2025 as part of a $2 billion cost-saving initiative. The German car industry as a whole has shed approximately 51,500 jobs in the past year, reflecting the profound challenges associated with the transition from internal combustion engines (ICE) to electric vehicles (EVs).
Understanding the Structural Pressures
The challenges facing Germany’s “Traditionsunternehmen” are not isolated incidents but rather symptoms of deep-seated structural issues. These pressures are transforming the economic landscape and challenging established business models.
mindmap
root[“German Industrial Crisis”]
Energy_Costs[“High Energy Costs”]
Russia_Gas_Cutoff[“Russia Gas Cutoff”]
Nuclear_Exit[“Nuclear Exit”]
Cost_Gap[“Persistent Cost Gap vs. US/Asia”]
Global_Competition[“Global Competition”]
China_Challenge[“Cheaper Chinese Products”]
Asian_Rivals[“Emerging Asian Rivals”]
Overcapacity[“Global Overcapacity (Steel, Auto)”]
EV_Competition[“Aggressive Chinese EV Competition”]
Digital_Disruption[“Digital Disruption & Tech Transition”]
EV_Shift[“EV Transition Reduces Labor”]
Automation[“Automation & Software Leadership Contest”]
Semiconductor_Focus[“Shift to Semiconductors”]
Demand_Shocks[“Weak Demand & Trade Shocks”]
European_Demand[“Weak European/German Demand”]
China_Slowdown[“Slower China Growth”]
US_Tariffs[“Tighter US Tariffs”]
Capital_Market_Pressure[“Capital Market Pressure”]
Break_Up_Conglomerates[“Pushes to Break Up Conglomerates”]
Spin_Out_Units[“Spin Out Underperforming Units”]
Mid_Market_Strain[“Mittelstand Strain”]
Succession_Gaps[“Succession Gaps”]
Financing_Costs[“Higher Financing Costs”]
Export_Headwinds[“Export Headwinds”]
Company_Closures[“Rising Company Closures”]
Workforce_Adjustments[“Workforce Adjustments”]
Job_Cuts[“Massive Job Cuts”]
Reduced_Working_Hours[“Reduced Working Hours”]
Site_Closures[“Site Closures”]
Policy_Challenges[“Policy Challenges”]
Bureaucratic_Hurdles[“Bureaucratic Hurdles”]
Energy_Cost_Relief[“Need for Energy Cost Relief”]
Permitting_Delays[“Slow Permitting for Renewables”]
Impact_on_Europe[“Impact on Europe”]
Supply_Chain_Disruptions[“Supply Chain Disruptions”]
Labor_Market_Strain[“Labor Market Strain”]
Investment_Reallocation[“Investment Reallocation Outside EU”]
Euro_Area_Growth_Drag[“Drag on Euro Area Growth”]

A mindmap illustrating the interconnected structural pressures and their ripple effects on German industry and Europe.
High Energy Costs
The post-Ukraine war energy crisis, exacerbated by the cessation of Russian gas supplies and Germany’s nuclear power phase-out, has led to structurally higher energy prices. This disproportionately affects energy-intensive sectors such as steel, chemicals, metals, glass, paper, and machinery, creating a significant cost disadvantage compared to regions like the U.S. and parts of Asia. Industry groups warn that this could lead to deindustrialization, offshoring, and an investment drought within Germany.
Digital Disruption and Technology Transition
The rapid shift towards green energy and digital transformation demands swift adaptation. Many traditional companies struggle to keep pace with technological advancements, particularly in areas like automation, software development, and the transition to electric vehicles. The EV shift, for instance, reduces labor intensity in manufacturing and undermines legacy ICE-centric production facilities. German factory automation demand has also slumped, hurting key players like Siemens.
Intensified Global Competition
Chinese companies are not only offering cheaper products but are also rapidly advancing into high-tech sectors, intensifying competition for German firms. Global overcapacity in sectors like steel and automotive, coupled with aggressive pricing strategies from Chinese EV manufacturers, poses a direct threat to German market share. Furthermore, tighter U.S. tariffs on metals and derivatives impact machinery content, adding another layer of trade complexity.
Weak Demand and Trade Shocks
A combination of weak European and domestic German demand, a slowdown in the Chinese economy, and various trade tensions are impacting order books and export volumes. This has contributed to a broader economic stagnation in Germany, which was the worst-performing major economy globally in 2023 and experienced further contractions in 2024. Economists have described the situation as a “permanent crisis mode.”
Capital Market Pressures and Mittelstand Strain
Increased scrutiny from capital markets, including activist investor pressures, is driving conglomerates to break up or spin off underperforming units to enhance returns. Concurrently, the German “Mittelstand”—small and medium-sized enterprises—faces its own set of challenges, including succession gaps, rising financing costs, and export headwinds. The number of company closures in Germany rose by 16% in 2024, reaching nearly 200,000, indicating a broad-based economic malaise.
The European Ripple Effect: A Continent Interconnected
Germany’s economic struggles are far from isolated. Given its central role in European manufacturing, trade, and supply chains, the crisis of its “Traditionsunternehmen” is inevitably creating significant ripple effects across the entire continent.

This radar chart illustrates a comparative assessment of Europe’s economic stability across various dimensions, contrasting a pre-crisis outlook with the current perceived vulnerability influenced by Germany’s industrial challenges.
Disruptions to Supply Chains
Germany’s machinery, automotive components, and steel production form critical anchors for European manufacturing. Capacity cuts at companies like Thyssenkrupp Steel and automation slowdowns at Siemens will inevitably propagate through the supply chains to other European countries. Nations such as Italy, Poland, Czechia, Slovakia, Hungary, Austria, and Scandinavia, which rely on German inputs, tooling, and engineering services, will experience significant disruptions. For instance, insolvencies in the textile machinery sector directly impact South and East European apparel clusters dependent on German kits and maintenance.
Strain on Labor Markets and Regional Economies
Concentrated job losses in Germany’s industrial regions (e.g., North Rhine-Westphalia, Lower Saxony, Baden-Württemberg, Saarland) will dampen economic activity and reduce demand in cross-border commuter regions. This will translate into increased unemployment and reduced economic opportunities for workers in neighboring countries who often contribute to or rely on the German economy.
Reallocation of Investment and Weakened Euro Area Growth
German original equipment manufacturers (OEMs) and Tier-1 suppliers are increasingly shifting capital expenditure to regions outside Europe, such as the U.S., India, and parts of Asia. This trend risks deepening Europe’s investment gap unless policies are implemented to address cost disadvantages and streamline regulatory processes. A weakened German export engine will inevitably drag down euro area GDP and tax revenues, impacting the overall economic health and stability of the interconnected member states.
Responding to the Crisis: Policy Debates and Future Outlook
The multifaceted crisis in Germany is intensifying debates across the EU on necessary policy responses. These include discussions on temporary energy cost relief, acceleration of renewable energy deployment, trade defense mechanisms against subsidized imports, and state aid flexibility for strategic industries like batteries and semiconductors. The immediate outlook remains challenging, with over 30% of German firms resorting to cost-cutting measures, and job cuts projected to push unemployment towards 3 million for the first time in a decade.

This bar chart graphically represents the perceived severity of various structural pressures currently impacting German industry, rated on an opinionated scale from 0 to 10.
Insights from Key Companies
A tabular summary of the recent developments in key German “Traditionsunternehmen” offers a concise overview of the scale and nature of the challenges faced:
Company | Founded (approx.) | Recent Action | Reason/Context | Impact |
---|---|---|---|---|
Mayer & Cie. | 1905 | Insolvency under self-administration (Sept 2025) | 50% sales drop due to US-China trade conflict, Ukraine war, Chinese competition, high inflation in Turkey. | 280 jobs, wages secured for 3 months, restructuring in progress. |
Thyssenkrupp | 19th century | 11,000 job cuts by 2030 (Steel division), 1,800 in Automotive; capacity reduction. | Cheap steel imports, high energy costs, need for capacity reduction, market deterioration. | Significant workforce reduction (40% in steel), site closures, reduced working hours. |
Bosch | 1886 | 8,000+ job cuts globally (mainly Germany, Mobility division); 1,100 at Reutlingen plant by 2029. | Stagnating global vehicle market, increased EV competition, rising costs, shift to semiconductor production. | Cost-saving initiatives (€2.5 billion), strategic pivot in manufacturing. |
Siemens | 1847 | 6,000+ job cuts globally (half in Germany, Digital Industries & e-mobility charging). | Weak demand in Germany and China, increased competitive pressures. | Focus on market expansion (India, US), adaptation to changing market dynamics. |
Galeria | 19th century | Narrowly avoided bankruptcy. | General retail sector vulnerability, economic pressures. | Illustrates widespread struggle for heritage firms in retail. |
Brüder Schlau | 1921 | Filed for insolvency. | Economic stagnation, cost pressures affecting Mittelstand. | Part of a broader wave of company closures. |
Gärtner Pötschke | 1912 | Filed for insolvency. | Economic stagnation, cost pressures affecting Mittelstand. | Part of a broader wave of company closures. |
The Automotive Sector: A Bellwether of German Industrial Health
The struggles of the German automotive industry are particularly indicative of the broader economic challenges. Once a symbol of German engineering prowess, the sector is now at the forefront of job cuts and strategic reorientations. The transition to electric vehicles, while crucial for environmental goals, presents an immense logistical and financial hurdle for established manufacturers and their vast network of suppliers.
This video highlights Thyssenkrupp’s significant decision to cut 11,000 jobs in its steel division, signaling a painful overhaul for one of Germany’s industrial giants and underscoring the deep structural changes impacting the sector.
This video from Reuters illustrates the magnitude of the changes at Thyssenkrupp, one of Germany’s most venerable industrial names. The decision to cut 11,000 jobs in its steel division—approximately 40% of its workforce—is not merely a cost-cutting measure but a strategic overhaul in response to global market pressures and the demand for leaner, more sustainable operations. The video underscores the painful reality facing these “Traditionsunternehmen”: adapt or face severe consequences. The steel sector, foundational to Germany’s industrial might, is grappling with overcapacity, cheaper imports, and the imperative to decarbonize, forcing companies like Thyssenkrupp to make difficult choices that have widespread implications for its workforce and the broader economy.
Frequently Asked Questions
What does “Traditionsunternehmen” mean?
It refers to “traditional companies” or “companies with a long heritage” in Germany, often century-old firms that have been foundational to the country’s industrial and economic identity.
What are the main reasons for the struggles of these German companies?
Key factors include persistently high energy costs, intense global competition (especially from China), the disruptive impact of digital transformation, the expensive transition to electric vehicles, and broader weak demand in European and global markets.
How many jobs are being cut in Germany’s major industries?
Tens of thousands of jobs are being cut across various sectors. For example, Thyssenkrupp plans to cut 11,000 jobs in its steel division, Bosch is cutting over 8,000 globally, and Siemens is reducing its workforce by more than 6,000 worldwide. The automotive sector alone has shed over 51,500 jobs in the past year.
What impact will this have on other European countries?
The ripple effects include disruptions to critical supply chains for manufacturing across Europe, increased strain on labor markets in interconnected regions, potential reallocation of investment away from Europe, and a drag on overall Euro area economic growth and stability.
Is this a temporary or structural crisis?
Experts widely consider this a structural crisis, meaning it’s not a temporary downturn but rather a fundamental shift driven by long-term changes in energy costs, technology, and global trade dynamics.
Conclusion
The crisis gripping Germany’s “Traditionsunternehmen” represents a pivotal moment for Europe’s largest economy and, by extension, the entire continent. The confluence of high energy costs, fierce global competition, rapid technological shifts, and softening demand has created a challenging environment where even a century of heritage offers little protection. While companies like Thyssenkrupp, Bosch, and Siemens undertake drastic restructuring measures, the profound ripple effects—from disrupted supply chains and strained labor markets to reallocated investment and dampened economic growth—will undoubtedly shape Europe’s economic trajectory for years to come. Addressing these structural challenges with decisive policy actions will be crucial for both Germany and the broader European Union to navigate this tumultuous period and foster future resilience.
Recommended Further Reading
- How is German deindustrialization impacting the broader EU economy?
- What are the specific challenges facing energy-intensive industries across Europe?
- What strategies are European automotive companies adopting for the transition to EVs?
- What policy responses are being considered to bolster European manufacturing against global competition?
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Last updated September 28, 2025